http://www.isnare.com/?s=author&a=Barbara+Grassey Marketing Barbara Grassey Thu, 29 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=509501&ca=Marketing Sales page copy comes in various forms, shapes and sizes. There is the long letter sales page. At its lengthiest, it can be over seventy pages, in a few cases, one hundred. If you’ve ever received that booklet in the mail that goes on and on about a product or service, that’s a long sales letter. A... Writing Barbara Grassey Tue, 27 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=510206&ca=Writing Information products can range from a simple ebook to a full course with manual, DVDs and CDs. Don’t sweat creating your information product, even if it’s your first. The most important thing about information products is that they convey quality information to the person who buys your product. My f... Marketing Barbara Grassey Thu, 22 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=508142&ca=Marketing You have to start your marketing with the knowledge that people went to your website and opted into your list because they are interested in your information. Your autoresponder(follow-up) series needs to capitalize on that. Your autoresponder series should provide content. Your job as a marketer is... Internet Barbara Grassey Wed, 21 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=506632&ca=Internet Many people wait to get started in internet marketing because they don’t have something to sell. If you are one of those people, I am going to take away your excuse right now. Sorry about that. If you don’t have a product, you can still start building a list of prospects. If you have a niche, specia... Writing Barbara Grassey Wed, 21 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=507536&ca=Writing Broadcast messages are those messages that you can send to your list from your autoresponder that are not pre-scheduled. Usually you use an autoresponder to send out a series of time-released emails. But you can also use your autoresponder to contact your list for any announcements such as an upcomi... Marketing Barbara Grassey Mon, 16 Nov 2009 00:00:00 -0800 http://www.isnare.com/?aid=439845&ca=Marketing Article marketing is the triple threat of online marketing. First, it helps establish you as an expert in your field; second it drives targeted traffic to your site; and third, it creates backlinks to your site, helping you come up higher in organic (unpaid) searches. Let's take them one by one. Wri... Marketing Barbara Grassey Mon, 16 Nov 2009 00:00:00 -0800 http://www.isnare.com/?aid=439848&ca=Marketing In internet marketing, one of the sayings you hear again and again is “The money is in the list.” Well, the money is in a list that is trained to respond to you and to buy. In order to “train” your list, you have to build a relationship with them. You do this online by developing a consistent messag... Marketing Barbara Grassey Mon, 16 Nov 2009 00:00:00 -0800 http://www.isnare.com/?aid=439850&ca=Marketing There are many varieties of information products, starting with a simple one page bulletin, a white paper or manifesto, an ebook, an e-course, printed or hard copy course, an online course that is delivered weekly or by a membership site, or even a membership site as an info product. I want to intro... Real Estate Barbara Grassey Wed, 13 May 2009 00:00:00 -0700 http://www.isnare.com/?aid=377723&ca=Real+Estate What does “Lease Option Buy” mean? If you are an acquirer of real estate, then this is probably a very important concept you need to add to your creative understanding. Let me explain this term by taking you through the simple steps of how it evolves. “To lease or not to lease? That is the question....