http://www.isnare.com/?s=author&a=Barry+Densa Marketing Barry Densa Sat, 22 Mar 2008 00:00:00 +0800 http://www.isnare.com/?aid=235439&ca=Marketing For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the bacon—please take note: this article is for you. To begin... One of the most famous questions ever asked in an ad was penned almost a century ago by copywriting leg... Internet Barry Densa Tue, 26 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=227942&ca=Internet Most businesses talk a big game... with very small fonts. They claim they offer the best, the first, the most, the biggest, the newest, the cheapest, the easiest, fastest, simplest this and that—and yet do it so quietly and inconspicuously, it’s almost apologetic. In our oversaturated, jaded, disbel... Marketing Barry Densa Wed, 26 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=211617&ca=Marketing It doesn’t matter which business you’re in; what service or product you’re selling—if you want to net six or seven figures every year, drive your competition into bankruptcy and tears, be voted best marketer of the year and be awarded the Noble Peace Prize and an Oscar—you’ve got to be absolutely gr... Marketing Barry Densa Tue, 06 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=198888&ca=Marketing Just because you build it, and they come... doesn’t mean they’ll stay. So you’ve got Google adwords, banner ads, co-registration and joint venture deals, postcards, print ads, radio commercials, your mother-in-law and everyone else you can bribe, cajole and threaten, driving traffic to your website.... Marketing Barry Densa Fri, 12 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=191825&ca=Marketing Don’t agree? Please ask your wife, husband or significant other—in other words, the nearest typical consumer—to answer the following 7 questions: 1. Does viewing pop-up ads on your computer curl your toes in orgasmic delight? Yes or No? 2. Does a mailbox filled with junk mail cause your palms to itc... Marketing Barry Densa Sat, 18 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=175689&ca=Marketing My 15-year old daughter, she of the high school English Honors and International Baccalaureate Program, wants to teach me how to be a better copywriter. She doesn’t think I’m quite up to snuff yet. “You can’t write that. That’s not even a sentence!” she complains, looking over my shoulder as I cr... Marketing Barry Densa Sat, 18 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=175690&ca=Marketing Not too long ago a mortgage broker in Texas asked if I’d write a lead generation package for his company—actually he just wanted me to write a letter. I guess he didn’t need an envelope. More about that in a moment. So my first question was: who is your target market? Tell me a little about the clie... Marketing Barry Densa Sat, 18 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=175691&ca=Marketing Why is it that some direct marketers – particularly those who rely on their marketing efforts to pay their bills, pay their employees, put their kids through college, fund their retirement, fund their stock market losses, pay for Caribbean cruises, second homes, adulterous affairs, gambling predilec... Marketing Barry Densa Sat, 18 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=175692&ca=Marketing First, let me make something very clear. Whether you’re a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam – you’ve got something to market and sell. Therefore, “Marketing” and “Selling” are not dirty words. They are your friends, your best fr... Marketing Barry Densa Sat, 18 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=175693&ca=Marketing Are you absolutely beside yourself – giddy with delight because Web 2.0 has finally arrived to help you sell more, sell faster, make you richer, smarter, sexier, and lower your triglyceride levels? Whoops, I’m sorry... do you even know what Web 2.0 is? Web 2.0, in a nut shell, is the latest evolutio...