http://www.isnare.com/?s=author&a=Barry+Maher Marketing Barry Maher Fri, 15 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=145370&ca=Marketing Too many businesses have no idea how well their print Yellow Pages ads are working—or even if they’re working. But the simple truth is that most businesses could be generating more business--if they only stopped breaking the Ten Commandments of Yellow Pages advertising. First Commandment: Thou Shalt... Leadership Barry Maher Wed, 16 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=145360&ca=Leadership What do you do when you're making a presentation or just having a discussion and everything goes wrong, when you fumble or stumble, when you can't find the numbers you need to refer to, when the numbers you do find are wrong? Try laughter. Try making a joke out of it, using self-deprecating humor. I... Business Management Barry Maher Wed, 17 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=145368&ca=Business+Management “The people I want to hire aren’t concerned with whether the glass is half empty or half full. They’re concerned with figuring out how to fill the thing up." --From Filling the Glass: The Skeptic's Guide to Positive Thinking in Business" by Barry Maher Before one of my keynotes, an attendee who intr... Career Barry Maher Wed, 15 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=145373&ca=Career You need to be more skeptical in business if: 10. You believe the numbers in the business plan. 9. When the new management team declares they're on the verge of turning things around, you move 100 percent of your 401k into company stock. 8. You're convinced your boss will make all your extra effor...