http://www.isnare.com/?s=author&a=Barry+Schaffer Marketing Barry Schaffer Thu, 19 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=168376&ca=Marketing The promotions industry in the United States is big business. Every year, brands and retailers spend over $100 billion on promotional incentives designed to capture the mindshare of consumers and motivate them to act. Through promotions, brands are able to negotiate better shelf space in big-box ret...