http://www.isnare.com/?s=author&a=Bill+Willard Finances Bill Willard Fri, 03 Jun 2005 00:00:00 +0800 http://www.isnare.com/?aid=3294&ca=Finances An estate is the total value of everything we own--and business and personal assets can add up quickly. Everyone has an estate. And realize it or not, everyone also has an estate plan. An estate plan can be designed by clients and their professional advisors to achieve the client’s personal and fin... Finances Bill Willard Thu, 02 Jun 2005 00:00:00 +0800 http://www.isnare.com/?aid=3282&ca=Finances Annuities are long-term investment tools for supplementing retirement income. There are no IRS-imposed annual contribution limits, and annuity earnings grow tax-deferred until the funds are withdrawn or paid out as income. Though popular among today’s aging Baby Boomers and members of the Mature or... Marketing Bill Willard Wed, 01 Jun 2005 00:00:00 +0800 http://www.isnare.com/?aid=3253&ca=Marketing “There are those who get things done and those who think about getting things done.” --Col. Wesley L. Fox, USMC (Ret) Marketing cannot be hit or miss; it must be part of your business model. Formal market planning systematically addresses getting profitable new business while maintaining and increas... Leadership Bill Willard Tue, 31 May 2005 00:00:00 +0800 http://www.isnare.com/?aid=3178&ca=Leadership Leadership, like class, is hard to define, but easy to spot. Someone once defined management as “the effective coordination of the efforts of the individuals in a group to accomplish that stated objectives of the organization.” Managers get results by establishing goals and working with and through... Marketing Bill Willard Fri, 27 May 2005 00:00:00 +0800 http://www.isnare.com/?aid=3080&ca=Marketing Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers—80 million of them, nearly 27 percent of the U.S. population—are in their late teens and 20s, and already a market force to be reckoned with. The Millennials are here big time! “They’re demanding the... Marketing Bill Willard Thu, 26 May 2005 00:00:00 +0800 http://www.isnare.com/?aid=3055&ca=Marketing A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight. So which is it, “Hispa... Marketing Bill Willard Wed, 25 May 2005 00:00:00 +0800 http://www.isnare.com/?aid=3009&ca=Marketing Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. “Gone are the days when businesses succeed with a ‘one size fits all’ approach to marketing. It's a ‘mass market’ no longe... Marketing Bill Willard Tue, 24 May 2005 00:00:00 +0800 http://www.isnare.com/?aid=2933&ca=Marketing Unless you’ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influenti... Marketing Bill Willard Tue, 24 May 2005 00:00:00 +0800 http://www.isnare.com/?aid=2993&ca=Marketing The "Matures" are the generations that came along between 1909 and 1945. Born to and tempered by economic uncertainty, older Matures were nurtured by the New Deal and served in the mightiest armed force fielded by any nation. The Matures' core values are a roll call of traditional American culture:... Marketing Bill Willard Mon, 23 May 2005 00:00:00 +0800 http://www.isnare.com/?aid=2866&ca=Marketing Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with famil...