http://www.isnare.com/?s=author&a=Bob+Serling Marketing Bob Serling Thu, 29 Jun 2006 00:00:00 +0800 http://www.isnare.com/?aid=63130&ca=Marketing It isn't "free". It isn't "you". It isn't anything you might imagine. So what the heck is the most powerful word in marketing? Because what I'm about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you're sitting or standing, li...