http://www.isnare.com/?s=author&a=Bob+Van+Rossum Marketing Bob Van Rossum Tue, 17 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=359080&ca=Marketing Gone are the days when throngs of salesmen in penny loafers knocked on businesses’ doors one by one in hopes of introducing, educating, and converting those “blind” prospects into long-term customers. Thirty years ago, there were only a handful of ways prospects could get information from anyone oth... Marketing Bob Van Rossum Tue, 17 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=359084&ca=Marketing Have you figured out where your potential customers are and how to reach them? If your company is doing the same thing it did thirty years ago, your company may not be in business next year. No longer is a 30-second TV commercial enough to boost sales—the marketing pie is a whole lot bigger, with ma... Business Management Bob Van Rossum Tue, 17 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=359086&ca=Business+Management Simply having a professional looking and up-to-date resume is no longer enough to help you secure a new marketing position. Web 2.0 exposure is quickly becoming a real-time living, breathing demonstration of your expertise. Social networking sites can tell colleagues and potential employers what you... Business Management Bob Van Rossum Tue, 17 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=359089&ca=Business+Management Marketing has never been more important than it is today. In fact, marketing is now even more important than sales. However, many companies have a difficult time finding and keeping the best possible CMO. Let’s look at a few of the core reasons why the average CMO only lasts 18 months. First, even t... Marketing Bob Van Rossum Tue, 17 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=359091&ca=Marketing Downsizing, layoffs, unemployment, and lower-than-expected earnings are becoming repetitive terms on the six o’clock news. But all this doom and gloom should just remind you that your company better get sales up—and fast! And since marketing drives sales, the marketing department is where businesses... Marketing Bob Van Rossum Sat, 14 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=359218&ca=Marketing Not surprisingly, marketing departments in cutting-edge companies are beginning to build their own online marketing staff rather than partnering with ad agencies for all of their marketing campaign needs. Keeping online marketing in-house lowers labor costs, speeds up campaign execution, and maintai...