Articles Written by Bobette Kyle From Isnare.com http://www.isnare.com/?s=author&a=Bobette+Kyle Customer Segmentation Needn't Create Poor Customer Service Marketing Bobette Kyle Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=104816&ca=Marketing A popular way to segment customers is by revenue or profit generated, with "A-list" customers receiving more perks and personal service than "lower" categories. There are right and wrong ways to do this. Doing it right means cultivating customers so they all feel appreciated, by developing or improv... 3 Ways To Add Customer Interaction Into The Marketing Plan Marketing Bobette Kyle Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=111775&ca=Marketing The Internet is firmly and permanently entrenched in today’s mainstream culture, allowing consumers to be increasingly interactive. For example, "Google" is now a verb as well as a search engine. Also, user-driven sites (such as MySpace and YouTube) regularly make headline news. Marketers must recog... Is Your Marketing Plan Ready For An Update? Marketing Bobette Kyle Fri, 09 Sep 2005 00:00:00 +0800 http://www.isnare.com/?aid=10576&ca=Marketing With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for...