http://www.isnare.com/?s=author&a=Brad+Lessard Marketing Brad Lessard Thu, 22 Jan 2009 00:00:00 +0800 http://www.isnare.com/?aid=201841&ca=Marketing Those who wish to advertise online can do so on more than one website, through an advertising network that represents numerous websites. In this way, advertisements can be purchased either on the entire network, without exception, or wherever advertisements of a particular category appear on the net... Marketing Brad Lessard Sun, 09 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=207331&ca=Marketing In order to increase business, you’ve got to have clients! When you’ve got your website up and running it’s time to invest some thought into building your prospect list. You may already have a few customers or readers per month, but now you want to increase that number. One of the easiest ways to ge... Marketing Brad Lessard Wed, 21 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=202730&ca=Marketing As against traditional forms of marketing that are focused on benefits and features of products or services, experiential marketing attempts to form a connection between brands and consumers in ways that are more memorable and relevant personally for the consumer. It seeks to establish a stronger r... Internet Brad Lessard Wed, 21 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=202732&ca=Internet Web 2.0 can be used effectively to raise the levels of customer engagement, which, in turn, is known to help increase loyalty. There are sufficient statistics available to prove that retaining customer loyalty is imperative for any brand. The following should help to illustrate this further: 1. An i... Marketing Brad Lessard Wed, 21 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=202734&ca=Marketing Marketing has always been an integral part of trade, in some form or the other. The most primitive form of marketing probably constituted the stories that traders told prospective customers, in order to convince them to barter their products. Since then, the methods for getting the marketing message... Marketing Brad Lessard Wed, 21 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=202735&ca=Marketing Even in today’s world, when the consumer is bombarded with a large number of messages through the media at all times, communication still takes place in the most powerful way through human contact and, in particular, through the human voice. People are more likely to trust those who are known to the... Marketing Brad Lessard Mon, 19 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=201842&ca=Marketing Any selling requires an A-Z plan of action for proper understanding of the marketing plan. The first step in building any business is proper planning. The whole issue of marketing becomes a scrap when you cannot draw out an effective plan. Well, it is like getting your heart transplanted. You get yo... Marketing Brad Lessard Sun, 18 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=201843&ca=Marketing To find out more about the features of a website that contribute the most towards the achievement of its business objectives, the behavior of its visitors is studied and this process is termed as web analytics. Click heat mapping and other user performance data, response rates for emails, sales and... Internet Brad Lessard Sat, 17 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=201357&ca=Internet It is essential to get traffic and links from the leading bloggers in the field that is being focused on, by a business’ blog or website. This is important for building up readership and thus ensuring success of the marketing effort, as the website can attract a larger number of prospective clients... Marketing Brad Lessard Sat, 17 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=201359&ca=Marketing When advertisers on blogs, content websites, advertising networks and search engines, pay only when their advertisements are actually clicked on, such a model of advertising is known as pay per click (PPC). The advertisements that appear on search engines are often placed above or next to the organi...