Articles Written by Brett Astor From Isnare.com http://www.isnare.com/?s=author&a=Brett+Astor The Eight Ways Direct Response Radio Enhances DRTV Advertising Campaigns Marketing Brett Astor Thu, 26 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=87169&ca=Marketing Considering or currently running a DRTV advertising campaign? Here’s why you should read this paper. Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the ads and the lead times associated with DRTV leave...