http://www.isnare.com/?s=author&a=Brian+D.+McElroy Marketing Brian D. McElroy Thu, 09 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=173788&ca=Marketing Testimonials are a great resource for business. And there are many ways to gather them. Here are some of the more popular methods used, in no particular order of preference. 1) Automation – Check with automated solutions to help solicit feedback / testimonials. For example, with some auction softw... Marketing Brian D. McElroy Thu, 09 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=173790&ca=Marketing Testimonials and referrals are both prized for businesses. But sometimes people confuse the meaning of these terms and don’t understand the full value and benefits that each has to offer. So here they are in a nutshell along with a summary of what the difference is. Testimonials Testimonials are c... Marketing Brian D. McElroy Thu, 09 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=174035&ca=Marketing People who visit your website generally absorb your information there through reading, listening, viewing (like watching television) or printing out copy for later. In order to reach the greatest number of visitors possible, you need to cover plenty of bases, then, and not just post print informatio... Marketing Brian D. McElroy Thu, 09 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=174036&ca=Marketing When people visit your website, they basically absorb your information there through one or more of their senses; through listening (in the case of audio files), reading or printing out later for reading, or viewing, watching something in motion like television. Since a basic business goal is to rea... Marketing Brian D. McElroy Wed, 08 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=173397&ca=Marketing Testimonials can sure help boost business and close sales. But encouraging customers to share their comments with you can be challenging at times. To help, here are some tips. 1) People are in a hurry and want to fill in blanks and go. So provide some. Write a brief message telling your customer t... Marketing Brian D. McElroy Wed, 08 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=173400&ca=Marketing There are many ways to use testimonials to promote your services. Some of the more popular ways follow. 1) Insert a colored box on your web site for each testimonial. Include the author’s (buyer’s) name and his or her domain name (not hyperlinked, so that shoppers don’t click away from your site) w...