http://www.isnare.com/?s=author&a=Brian+Easter Marketing Brian Easter Mon, 26 May 2008 00:00:00 +0800 http://www.isnare.com/?aid=256407&ca=Marketing Why should I care about Social Media Optimization? You should care about Social Media Optimization (SMO), because you care about your company’s image. There’s an old saying that goes something like, “A happy customer will tell one other person about his good experience. A disgruntled customer will t... Internet Brian Easter Thu, 14 Sep 2006 00:00:00 +0800 http://www.isnare.com/?aid=84510&ca=Internet SEO PR is a buzzword that is both over-hyped and under-hyped at the same time. What do I mean by this? SEO PR is currently in buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional PR world. Many traditional PR agencies are misinformed about S... Internet Brian Easter Thu, 14 Sep 2006 00:00:00 +0800 http://www.isnare.com/?aid=84506&ca=Internet Most people choose a Web host based on price, technology and/or the recommendation of their Web agency. All of these are important factors, but most people overlook the destructive impact choosing the wrong host can have on your interactive marketing initiatives. How do you choose a hosting company?...