http://www.isnare.com/?s=author&a=Brien+Lee Marketing Brien Lee Mon, 15 Sep 2008 00:00:00 +0800 http://www.isnare.com/?aid=296985&ca=Marketing Video Production is a service business, and selling creative services can be complicated. For one thing, creative services are hard to quantify. Creativity is subjective. Creativity is hard to price. Variables include time to deliver, interpretation of client's needs, creative approach, technical pr... Entertainment Brien Lee Wed, 10 Sep 2008 00:00:00 +0800 http://www.isnare.com/?aid=295383&ca=Entertainment Video scriptwriting provides the action plan for video production, Particularly in the corporate world, where words need to be approved before production. I have developed five steps to making sure my scripts help production people create best videos possible— ones that work as multimedia devices, t... Marketing Brien Lee Wed, 03 Sep 2008 00:00:00 +0800 http://www.isnare.com/?aid=293439&ca=Marketing There are two ways to approach writing a script for a video: before you shoot, and after you shoot. Before you shoot is where the majority of corporate and event videos land; after you shoot usually indicates that you’re conducting interviews and won’t know what material you’ll have until after the... Business Brien Lee Fri, 25 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=246679&ca=Business Slide Shows. Slide Talks. Slide-Sound Shows. These phrases strike fear into the hip and trendy. And why not? Say “slide show” and your brain is filled with Dad’s vacation slides or a grade school filmstrip on how to brush your teeth. Or maybe you envision an old audio-visual presentation you saw whe... Business Brien Lee Thu, 10 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=242538&ca=Business Video producers are everywhere. What was once an exclusive turf driven by hardware, capital and corporate clients is now open to anyone with a camcorder and a computer. I've produced video for 35 years, and I know that the "miniaturization" trend that has lowered the price of admission can be bring... Marketing Brien Lee Wed, 05 Jul 2006 00:00:00 +0800 http://www.isnare.com/?aid=64569&ca=Marketing Hey, nice camcorder. And I hear you have a computer, too. Guess you're in the video business! Ah, but it's not that simple. As many would-be photographers can tell you, it’s not the gear that defines quality; it’s the person using the gear. Oh, you knew that. Okay, what if I were to offer you, say,... Computers and Technology Brien Lee Mon, 10 Apr 2006 00:00:00 +0800 http://www.isnare.com/?aid=45738&ca=Computers+and+Technology Buying multimedia these days is a confusing process. When you want a sight-and-sound program to tout your company in person or on the web, what do you ask for? Probably a “Flash” or a “PowerPoint”. Problem is, that’s putting the cart before the horse. Today’s audiovisual world is filled with possibi... Marketing Brien Lee Wed, 01 Mar 2006 00:00:00 +0800 http://www.isnare.com/?aid=37534&ca=Marketing I'm an A-V Geek, and for thirty years, I've sweated the big and small stuff as a producer of meetings, conferences, and sales rallies. During that time I have developed a checklist of five special "secrets” I use to insure that the meeting media will go right. Go right? You see, the customer has pai... Opinions Brien Lee Wed, 01 Mar 2006 00:00:00 +0800 http://www.isnare.com/?aid=37531&ca=Opinions Dick Tracy. 3 newspapers in every city. Headlines that made sense. Enough content for an entire family to read. Today's newspapers are a shell of their former selves. The biggest problem with newspapers is that they are no longer newspapers. Nearly all local papers have become local versions of USA...