http://www.isnare.com/?s=author&a=Bruce+Towers Marketing Bruce Towers Sat, 29 Mar 2008 00:00:00 -0700 http://www.isnare.com/?aid=127256&ca=Marketing The hook is the first thing you say about your company. It’s the first thing you put on your marketing message. The best hook is a company name that, sorry, HOOKS people. A hard-c sound – carrot, cucumber – is not bad advice. Zeer-ROCKS. Klee-NECKS. These hard-c sounds affect us. It’s been tes... Business Bruce Towers Mon, 14 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=107831&ca=Business The biggest mistake when business networking is to look for customers. No one knows you, no one trusts you and no one likes to be sold. So, what should you do, ask for referrals? Nope. That’s the second biggest mistake. Why should I give you anything if we’re not friends? Am I saying you should busi... Business Bruce Towers Mon, 14 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=110451&ca=Business Sometimes the more you work at something, the less you accomplish. It’s called the Law of Diminishing Returns, like when you’re in a hole and you want to get out. The first thing to do is stop digging. When you’re business networking, the first thing to stop doing is thinking you’re out to get somet... Business Bruce Towers Mon, 14 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=112219&ca=Business Every time you open your mouth, you define reality. Your reality attracts people or pushes them away. When you business network, you want to pull people to you. The way to do that is to help others define reality, too. By asking them questions. Unfortunately, we are so spring-loaded, when we network... Business Management Bruce Towers Mon, 17 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=108479&ca=Business+Management There’s a certain type of person you want to meet business networking. The person who knows what they want. The person who knows where they’re going. The person who knows their future. How do you find such a person? By being one. Like attracts like. When you know your future, you are carefree. You a...