http://www.isnare.com/?s=author&a=Carl+Roughsedge Marketing Carl Roughsedge Thu, 21 Jan 2010 00:00:00 +0800 http://www.isnare.com/?aid=473776&ca=Marketing First of all let’s define what we mean by effective graphic design. Graphic design is a form of design, a creative process that involves development and innovation. It is a form of communication that aims to combine images usually graphic, typographic or photographic to convey information to a targe... Marketing Carl Roughsedge Wed, 13 Jan 2010 00:00:00 +0800 http://www.isnare.com/?aid=470459&ca=Marketing Writing copy for a brochure, website or even a letter can be a daunting prospect if you are inexperienced as a copywriter. This article gives some straight forward tips on how to produce effective copywriting whatever your requirement may be. First of all, decide how much copy you need or want to wr... Marketing Carl Roughsedge Sat, 12 Dec 2009 00:00:00 +0800 http://www.isnare.com/?aid=455174&ca=Marketing As a Director of an internet based marketing and graphic design agency I always encourage our clients and indeed any other business owners and Directors to consider their online strategy on a regular basis, at least annually. The main questions are, is the website fit for purpose, is their search en... Internet Carl Roughsedge Wed, 07 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=420738&ca=Internet First of all I think I should start this article by defining what I mean by an effective website. I view an effective website to be a website that has: „h Achieved a targeted level of traffic „h Achieved a targeted quality of traffic i.e. visitors are arriving on the website with intent „h A website... Marketing Carl Roughsedge Thu, 06 Aug 2009 00:00:00 +0800 http://www.isnare.com/?aid=355813&ca=Marketing According to the NatWest Quarterly Survey of Small Businesses in Britain around 17% of small and medium sized businesses in the UK seek marketing advice every year, however less than half of those businesses consider the marketing advice they received to have been a success. A failed marketing campa... Marketing Carl Roughsedge Thu, 06 Aug 2009 00:00:00 +0800 http://www.isnare.com/?aid=355826&ca=Marketing For any small or medium sized business getting the marketing spend right will always be a major factor in the success of the business. There are two key elements in getting the marketing spend correct, firstly deciding how much marketing budget you are able and willing to make available to achieve y... Marketing Carl Roughsedge Thu, 06 Aug 2009 00:00:00 +0800 http://www.isnare.com/?aid=355840&ca=Marketing Direct marketing is a sub-discipline of marketing that focuses on driving purchases via a specific "call-to-action". One of the main advantages of direct marketing is that the results achieved are trackable and measurable regardless of whichever media is utilised. The main types of media employed in... Marketing Carl Roughsedge Fri, 10 Jul 2009 00:00:00 +0800 http://www.isnare.com/?aid=382304&ca=Marketing There are two key elements to having an effective online marketing strategy. Firstly, a website that is suitable for its intended purpose and secondly driving the right quantity and quality of traffic to that website. In this article I will focus primarily on achieving the first of these two element... Marketing Carl Roughsedge Sun, 19 Apr 2009 00:00:00 +0800 http://www.isnare.com/?aid=372125&ca=Marketing A marketing plan is a blue print document for a business which is developed to plan and implement the marketing activity necessary to achieve the goals set out for the business. For most small and medium sized businesses this will mean a marketing plan which is developed to achieve the sales and pro... Marketing Carl Roughsedge Sun, 05 Apr 2009 00:00:00 +0800 http://www.isnare.com/?aid=366249&ca=Marketing Logo design is an important element in the development of any business, company or brand. A logo is a graphic symbol or icon that is central to the identity of the owner and will often consist of four key elements: - A symbol or icon - Colours - Wording - Typeface These four elements combine to crea...