http://www.isnare.com/?s=author&a=Carl+Roughsedge Marketing Carl Roughsedge Thu, 23 Feb 2012 00:00:00 -0800 http://www.isnare.com/?aid=736213&ca=Marketing The idea of starting a new business is usually exciting and daunting in equal measure. Running your own business is certainly a very rewarding experience both in terms of personal fulfillment and potential financial return if you make a success of it. What I want to do here is give owners of new or... Marketing Carl Roughsedge Sun, 03 Jul 2011 00:00:00 -0700 http://www.isnare.com/?aid=526630&ca=Marketing Many people reading this article will already have read that the two elements key to search engine optimisation are content and links. In this article I am going to outline some of the activity we undertake for our clients to build good content and links and also outline a few other ideas that we ha... Marketing Carl Roughsedge Mon, 17 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=366246&ca=Marketing Even in the best of times business failure rates amongst small and medium sized businesses are high. The terrible shame about that statement is that it simply does not need to be that way, if businesses only got their marketing correct so many of those businesses that fail could have gone on to be a... Marketing Carl Roughsedge Mon, 17 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=366257&ca=Marketing Sales promotion is one of the most measurable and directly effective marketing techniques. Sales promotion offers tangible rewards or the opportunity to receive tangible rewards in return for a given action or a change in purchasing behavior. It is a marketing technique that encompasses a wide range... Marketing Carl Roughsedge Mon, 17 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=382304&ca=Marketing There are two key elements to having an effective online marketing strategy. Firstly, a website that is suitable for its intended purpose and secondly driving the right quantity and quality of traffic to that website. In this article I will focus primarily on achieving the first of these two element... Marketing Carl Roughsedge Tue, 11 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=520623&ca=Marketing Effective logo design is an important element in the development of any business, company or brand. A logo is a graphic symbol or icon that is central to the identity of the owner and will often consist of four key elements: • A symbol or icon • Colours • Wording • Typeface These four elements combi... Marketing Carl Roughsedge Mon, 10 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=372125&ca=Marketing A marketing plan is a blue print document for a business which is developed to plan and implement the marketing activity necessary to achieve the goals set out for the business. For most small and medium sized businesses this will mean a marketing plan which is developed to achieve the sales and pro... Internet Carl Roughsedge Mon, 10 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=420738&ca=Internet First of all I think I should start this article by defining what I mean by an effective website design. I view an effective website design to be a website that has: - Achieved a targeted level of traffic - Achieved a targeted quality of traffic i.e. visitors are arriving on the website with intent... Marketing Carl Roughsedge Thu, 21 Jan 2010 00:00:00 -0800 http://www.isnare.com/?aid=473776&ca=Marketing First of all let’s define what we mean by effective graphic design. Graphic design is a form of design, a creative process that involves development and innovation. It is a form of communication that aims to combine images usually graphic, typographic or photographic to convey information to a targe... Marketing Carl Roughsedge Wed, 13 Jan 2010 00:00:00 -0800 http://www.isnare.com/?aid=470459&ca=Marketing Writing copy for a brochure, website or even a letter can be a daunting prospect if you are inexperienced as a copywriter. This article gives some straight forward tips on how to produce effective copywriting whatever your requirement may be. First of all, decide how much copy you need or want to wr...