http://www.isnare.com/?s=author&a=Carol+Septow Marketing Carol Septow Tue, 23 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=92591&ca=Marketing There is no room for a disconnect between the image your firm is projecting and the position you seek to carve out of the marketplace. More than ever, shifts in the legal industry are shining a bright light on business development. As the face of the firm evolves, its storytellers, i.e. the logo, fi... Marketing Carol Septow Tue, 16 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=92589&ca=Marketing Let’s say you’re the marketing director of a professional services firm, the director of corporate communications, or the company president. You know you’re good at what you do and that your company provides outstanding services. What’s troubling you is the dissonance between these outstanding servi...