http://www.isnare.com/?s=author&a=Caroline+Melberg Marketing Caroline Melberg Thu, 19 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=168744&ca=Marketing Everything! Let me explain. Wouldn't it be great if you could know NOW with almost complete certainty the events that were going to happen next week or next month or next year that would impact your customers or your business? If you did, you could take action to benefit from the opportunity, or pre... Marketing Caroline Melberg Thu, 19 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=168742&ca=Marketing E-books can be very effective for your small business, and very profitable as well. Here are six tips to follow when you create your own e-book. The biggest mistake that "wannabe" e-book publishers make is to first write a book on the subject that they themselves would probably be interested in, an... Internet Caroline Melberg Thu, 19 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=168741&ca=Internet One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your small business in the major general directories then listing them in niche and industry-specific director... Internet Caroline Melberg Thu, 19 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=168740&ca=Internet If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It's simpler than you think. The first thing to understand about your blog is that each entry is counted as one Web page. Even if you have your... Marketing Caroline Melberg Thu, 19 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=168738&ca=Marketing Marketing your business online is all about showing that you have something to offer your visitors that your competitors do not have. Marketing your small business online means reaching out to your current customers as well as prospective customers and setting yourself apart. Successful small busine... Internet Caroline Melberg Fri, 15 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=159804&ca=Internet Have you ever been invited to a business networking meeting or luncheon, or thought about going to your chamber of commerce's networking events, but decided not to because you never know what to say to get the conversation started? I've been there – and here's the simple trick I learned to help me f... Internet Caroline Melberg Fri, 15 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=159803&ca=Internet Creating your own small business website can be a scary thing to do. It requires some planning to get it right and make Google sit up and take notice of your site at first glance. Small business website search engine optimization (SEO) is one of the keys, but all too often, astute business people le... Internet Caroline Melberg Fri, 15 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=159802&ca=Internet Choosing effective small business keywords can be an intimidating task. Everyone knows that going to search for anything on a major search engine like Google can often return thousands of results. But does that mean defeat for your local small business? No! There are a lot of things that can be do... Internet Caroline Melberg Wed, 06 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=157208&ca=Internet Just a few short years ago hardly anyone knew what a blog was, but now, because they are so easy to set up and maintain, their popularity has blossomed beyond all expectations. Blogs are not just for ordinary people who wish to expound on their hobby or area of special interest. Blogs are for the sm... Marketing Caroline Melberg Wed, 06 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=157209&ca=Marketing "How do I gain an advantage in my market when it seems like all of my competitors can outspend me by at least double or more?" This is one of the main questions I hear from our customers and it's something that businesses everywhere struggle with - not just small businesses, but any company that is...