http://www.isnare.com/?s=author&a=Cathy+Goodwin Pets Cathy Goodwin Mon, 17 Apr 2006 00:00:00 -0700 http://www.isnare.com/?aid=47152&ca=Pets There’s a hole in your life that only a dog can fill. You want a special dog, perhaps just a full-grown adult. Maybe your code of ethics calls for saving a dog’s life – not buying an expensive purebred. I’m not a veterinarian or a dog trainer, but I’ve enjoyed two successful adoptions. Here are some... Internet Cathy Goodwin Thu, 06 Apr 2006 00:00:00 -0700 http://www.isnare.com/?aid=44743&ca=Internet You’re a service business, such as a coach, accountant, consultant, speech coach, office organizer or virtual assistant. A prospective client lands on your website. “Nice site,” she says, nodding approvingly. “Great logo.” So she looks for a Call to Action: "Click here and get a Free Report." And yo... Marketing Cathy Goodwin Fri, 24 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=42082&ca=Marketing Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..." And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA.... Family Concerns Cathy Goodwin Sun, 19 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=41104&ca=Family+Concerns Ten tips for happy relocation (across town and around the world) Relocation is stressful because you change more than your address. You'll begin to navigate a new way to be a spouse, parent, friend, lover, choir member, PTA officer, and more. Here are ten tips to a help you tune in to your inner co... Writing Cathy Goodwin Sun, 19 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=41224&ca=Writing "Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!" Naturally, I couldn't resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity. Kevin's new si... Marketing Cathy Goodwin Sat, 18 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=40879&ca=Marketing Do you feel that you're wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers -- but leave their credit cards behind. Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, a... Career Cathy Goodwin Sat, 18 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=40902&ca=Career Congratulations! You just got an offer for a wonderful new job. There's just one catch. You have to say good-by to your current employer. Maybe you loved your job and you face an emotional farewell. Or you maybe you hated every minute and you’ve been counting the days till you could walk out the doo... Career Cathy Goodwin Sat, 18 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=40906&ca=Career Q. “I wasn’t happy with my last performance review. Should I dispute the review? Write a letter for my file? Talk to a lawyer? Or just let it go?” A. Most professionals feel you should offer some kind of response. But whether to respond, and the way to respond, will depend on your company’s cultu... Career Cathy Goodwin Sat, 18 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=40908&ca=Career Most of us were brought up to study hard, get good grades, choose a "practical" college major, and strive for a "good job." Talk to a stranded midlife career-changer and you realize the game has changed. Yesterday's rules prepared us to be passengers on a large ocean liner that promised a smooth voy...