http://www.isnare.com/?s=author&a=Chad+White Marketing Chad White Mon, 06 Apr 2009 00:00:00 -0700 http://www.isnare.com/?aid=366699&ca=Marketing The welcome email is probably the single greatest opportunity that email marketers have to engage subscribers and drive action. Welcome messages generate superior open rates and, done well, create a halo effect that boosts subscribers’ engagement with subsequent promotional and trigger emails. After... Marketing Chad White Sat, 25 Oct 2008 00:00:00 -0700 http://www.isnare.com/?aid=309771&ca=Marketing You can learn a lot from watching your peers, especially during the critical holiday season period. During the fourth quarter of last year, I tracked more than 3,300 promotional emails from the top online retailers through the Retail Email Blog. Based on that monitoring, the Email Experience Council...