http://www.isnare.com/?s=author&a=Chris+Hawkes Business Chris Hawkes Fri, 19 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=115332&ca=Business Market research can be expensive, and it takes a fair amount of time and thought to do well, so why do it? The short answer is that management wants to make informed decisions and to ensure that they’re keeping their finger on the pulse of the guy who employs them – the customer. When pondering mark...