http://www.isnare.com/?s=author&a=Christopher+Byrne Advice Christopher Byrne Sun, 16 Aug 2009 00:00:00 +0800 http://www.isnare.com/?aid=399317&ca=Advice Brand image holds as much, if not more, of a stake in consumers’ buying decisions, as product features and functionality, and so it isn’t a surprise that, since brand image is pretty crucial out there in the big wide world, it is crucial that that brand message is adopted and conveyed by those who w...