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<title>Articles Written by Chuck Wallin From Isnare.com</title>
<link>http://www.isnare.com/?s=author&amp;a=Chuck+Wallin</link>
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<title>Customer Reports: What do They Really Reveal About Your Business?</title>
<category>Business Management</category>
<author>Chuck Wallin</author>
<pubDate>Fri, 24 Oct 2008 00:00:00 -0700</pubDate>
<link>http://www.isnare.com/?aid=266349&amp;ca=Business+Management</link>
<description>A very wise man once said:Circumstance does not make the man; it reveals him to himself.If we substitute “business” for “man” (which isn’t that much of a reach since all businesses are conceived and brought into reality by man) the new statement becomes:Circumstance does make a business (or organ...</description>
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<title>Customer Centric Strategy For Business</title>
<category>Business</category>
<author>Chuck Wallin</author>
<pubDate>Fri, 24 Oct 2008 00:00:00 -0700</pubDate>
<link>http://www.isnare.com/?aid=266365&amp;ca=Business</link>
<description>A business plan is an important part of any successful undertaking and includes developing strategies and then successfully executing the strategy. While there are financial strategies; marketing strategies, and human resource strategies, recently there has been implementation of customer strategy....</description>
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<title>Customer Marketing: The Data Isn’t the Answer Its the Question</title>
<category>Business Management</category>
<author>Chuck Wallin</author>
<pubDate>Thu, 23 Oct 2008 00:00:00 -0700</pubDate>
<link>http://www.isnare.com/?aid=266337&amp;ca=Business+Management</link>
<description>Even when the numbers reveal that there is much more revenue and jobs being generated via small businesses, the bulk of media attention is always centered on big business.We have been conditioned to think big is always better. Never has this line of thinking been more prevalent than in the use of c...</description>
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<title>Why Companies Don’t Get Closer To Their Best Customers?</title>
<category>Business Management</category>
<author>Chuck Wallin</author>
<pubDate>Sun, 01 Jun 2008 00:00:00 -0700</pubDate>
<link>http://www.isnare.com/?aid=181858&amp;ca=Business+Management</link>
<description>Customer Relationship Management (CRM) is all about paying more attention to customers. By now even businesses that never pay attention to “buzz words” or Catch phrases will not argue that CRM has real value.Then why is it, that so few businesses make an effort to get closer to customers in general...</description>
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<title>Customer Evaporation</title>
<category>Business Management</category>
<author>Chuck Wallin</author>
<pubDate>Fri, 23 May 2008 00:00:00 -0700</pubDate>
<link>http://www.isnare.com/?aid=181701&amp;ca=Business+Management</link>
<description>No one can dispute the fact that strong customer relationships are essential to success in any business today. Over the last 10 years, Customer Relationship Management (CRM) has brought the attention back to the only source of sustainable profits the customer.It is well documented that big corporat...</description>
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<title>Seven Customer Truths That Are Driving CRM</title>
<category>Business</category>
<author>Chuck Wallin</author>
<pubDate>Mon, 04 Feb 2008 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=181688&amp;ca=Business</link>
<description>Starting in the 1990¡¦s customers have had many options on almost any product. With geographical boundaries dissolved by the internet and competition a mouse click away, this change has affected every business of every size.The issue is not whether Customer Relationship Management (CRM) is importan...</description>
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<title>Customer Knowledge – Do You Know What You Know?</title>
<category>Business</category>
<author>Chuck Wallin</author>
<pubDate>Sat, 02 Feb 2008 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=181855&amp;ca=Business</link>
<description>Everyday companies face circumstances, relating to customers, where employees have to think creatively. The result of any customer interaction can have two possible outcomes. A successful interaction or an unsuccessful one.An employee can use experience (or training) as a frame of reference to deal...</description>
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<title>Big Companies Will Never Be Small Companies</title>
<category>Business</category>
<author>Chuck Wallin</author>
<pubDate>Sat, 02 Feb 2008 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=181700&amp;ca=Business</link>
<description>Most businesses today are on a mission to become “customer-centric”. The emphasis has shifted from the old philosophy of “product is king”, to the ultimate and only real source of sustained profitability the “Customer”.This change in philosophy has been vigorously fueled by the internet, which offe...</description>
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<title>Customer Intelligence: Are Your Customers Trying To Talk To You?</title>
<category>Business</category>
<author>Chuck Wallin</author>
<pubDate>Sat, 02 Feb 2008 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=181699&amp;ca=Business</link>
<description>“Okay boys it’s the first day of school!”One of my all time favorite movies is the 1977 film Close Encounters of the Third Kind. At the end of the movie, scientists are trying to communicate with the obviously far advanced aliens. One scientist says, “Okay boys it’s the first day of school “as they...</description>
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<title>Are All Customers Created Equal?</title>
<category>Business</category>
<author>Chuck Wallin</author>
<pubDate>Sat, 02 Feb 2008 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=181687&amp;ca=Business</link>
<description>The answer is a resounding NO!This question haunts businesses of all sizes as companies try to figure out who their customers are and more importantly, who their best customers are.However, there are many types of customers. You have new customers, old customers, former customers, recent customers...</description>
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