http://www.isnare.com/?s=author&a=Corte+Swearingen Business Corte Swearingen Sun, 22 Nov 2009 00:00:00 -0800 http://www.isnare.com/?aid=443757&ca=Business The Federal Reserve Bank recently updated its Cash Services Operating Circular 2. This update applies to all retail and commercial banks. What does the new compliance information mean? Are you compliant? In this article, we’ll summarize the important changes so you can ensure your cash deposits are... Marketing Corte Swearingen Mon, 03 Aug 2009 00:00:00 -0700 http://www.isnare.com/?aid=392657&ca=Marketing Most small business owners are challenged when it comes to converting their prospects to customers. This article outlines three simple marketing strategies to help you move prospects into actual paying customers. Strategy #1: Your Customer’s Goals Come Before Yours The only successful way to approac... Marketing Corte Swearingen Thu, 30 Jul 2009 00:00:00 -0700 http://www.isnare.com/?aid=391147&ca=Marketing As business owners, we all want to sell more of our products and services to new and existing customers. But before we can achieve this goal, it is imperative to understand a few basic marketing strategies for creating interest, trust and desire. This article gives four important strategies for unde... Internet Corte Swearingen Fri, 17 Jul 2009 00:00:00 -0700 http://www.isnare.com/?aid=385549&ca=Internet Have you ever heard the following phrase? “Just because you can, doesn’t mean you should.” This saying very much applies to website audio. Adding audio to your site MUST enhance your main marketing message. It’s simply the spice that helps make the dish spectacular. So, if your website content is su... Marketing Corte Swearingen Sat, 11 Jul 2009 00:00:00 -0700 http://www.isnare.com/?aid=383011&ca=Marketing What do you give your prospects after they’ve expressed an interest in your products or services? Most small business owners simply pass out a single sales brochure. It’s much more effective to present a complete folder of information that works to further build trust and confidence. This article di... Marketing Corte Swearingen Wed, 08 Jul 2009 00:00:00 -0700 http://www.isnare.com/?aid=381694&ca=Marketing Before you start performing split and multivariate testing in order to improve your landing page conversion rate, there are several important factors to keep in mind. Factor #1: Product Quality The web can be a risky place to make a purchase. You can’t touch the product and look at it like you can w... Marketing Corte Swearingen Sun, 05 Jul 2009 00:00:00 -0700 http://www.isnare.com/?aid=381302&ca=Marketing Do you know the unique value you bring to customers? Defining your value proposition is the first step in clearly identifying how your products and services are different from your competition. What Makes You Different? The first step in creating a unique value proposition is to discover what your c... Marketing Corte Swearingen Wed, 13 May 2009 00:00:00 -0700 http://www.isnare.com/?aid=378016&ca=Marketing These days, installing a good website analytics program on your website is simple and costs nothing. Still, there are many small business websites that have not taken advantage of the amazing information they can retrieve through an integrated analytics package. Here are my top five reasons for inst... Marketing Corte Swearingen Thu, 07 May 2009 00:00:00 -0700 http://www.isnare.com/?aid=376044&ca=Marketing A Suspect is a person you think you might be interested in your products or services, but you’re not sure. By definition, a Suspect has not made any direct request with your company. They have not called you, signed up for your newsletter, or purchased anything. When you rent a targeted list of name... Business Management Corte Swearingen Tue, 28 Apr 2009 00:00:00 -0700 http://www.isnare.com/?aid=373941&ca=Business+Management If you record the date of every customer transaction in your database, you can use the power of Latency to help improve your customer retention. Latency is simply the average amount of time between customer transactions. You’ll typically find the Latency between the 1st and 2nd purchase to be differ...