http://www.isnare.com/?s=author&a=David.+A.+Goldsmith Marketing David. A. Goldsmith Fri, 27 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=170494&ca=Marketing Marketing obviously. What's there to say if it's obvious, right? Well, doing anything obvious is often not so obvious until it's pointed out. So, here's pointing. Say your goal is to increase sales. The obvious part is that there are three ways of increasing sales: 1) get your current customers to b... Business David. A. Goldsmith Fri, 27 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=170495&ca=Business Do you dream at night of your sales force closing all the deals in your pipeline only to wake up and realize that you still don't have the Ferrari in your driveway and that very few of the leads you get ever turn into cash? Your company's approach to sales might be killing opportunity. Just recently... Business David. A. Goldsmith Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164054&ca=Business Have you ever focused on something so intensely that your senses seem to shut off? Imagine being a jockey at the helm of a Belmont Stakes contender. Your horse is breathing hard, but you barely notice it. Your body is rocking in tune with the flow of the horse’s gait, but you hardly feel it. The res... Business David. A. Goldsmith Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164056&ca=Business You want to buy a new company, expand operations, acquire a business, or raise capital. You’ve decided to go for venture capital funding versus a bank loan for a multitude of reasons from the risks involved to the amount you need to carry out your plan. Do you know as much as you’d like about gainin... Business David. A. Goldsmith Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164058&ca=Business One of the key roles of management is to build business through relationships. A common way to build relationships is through referrals: with, for and through banks, attorneys, employees, peers, and anyone else who has something that someone else wants or needs. The better you are at managing the re... Business David. A. Goldsmith Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164059&ca=Business Unless you’ve been living under a rock, you’ve probably heard that “relationships are the most important part of business.” In other words, people buy from people they know. If you want to make sales and build loyal buyers, building relationships is the way to go. Well, the relationship theory is WR... Business David. A. Goldsmith Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164060&ca=Business In an ideal world, a CEO selects and preps a successor. He shows up at his retirement party, collects the gold watch, and heads for a life of bliss on teeing grounds and putting greens. His replacement hops onto the throne, transitions smoothly, and everyone lives happily ever after. Unfortunately,... Business David. A. Goldsmith Wed, 27 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=163123&ca=Business So you’ve set some goals, you’re feeling ambitious, and you’ve promised yourself that you’re going to follow through. You’re determined to make this year better than the last. And hopefully, it works out that way. But you’ve seen the reality, too. In spite of a sensible plan and good intentions, mos... Business David. A. Goldsmith Wed, 27 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=163124&ca=Business What’s the cost to put together a strategic corporate meeting or retreat? Regardless of the specifics—hotel expenses, payroll, lost opportunities, lost management time planning the agenda, the cost of guest speakers, food, and supplies—you expect the returns to far outweigh the $3000 or $150,000 bil... Business David. A. Goldsmith Wed, 27 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=163126&ca=Business Solid leadership is a combination of instinct and education. It is born of the inherent versus environment precept. It is never all of one and none of another, but a balance. Great leaders carry a charisma: some of it inborn, some of it through the development of skills that bring with them confiden...