http://www.isnare.com/?s=author&a=David+Deakin Marketing David Deakin Tue, 02 Sep 2008 00:00:00 +0800 http://www.isnare.com/?aid=290550&ca=Marketing These days there seems to be a bewildering profusion of magazines, newspapers, blogs, networking sites, television stations and the like all of whom want us to pay handsomely to advertise our services via their medium. Plainly we can't do so on all of them - our advertising budgets restrict us to on... Marketing David Deakin Fri, 20 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=264285&ca=Marketing Many service professionals will tell you that the words 'ethical' and 'marketing' don't belong in the same sentence. While you'd be opening another can of worms by asking for a precise definition of 'ethics', let's just say for the moment that often marketing leaves us feeling a little dirty, or sle... Marketing David Deakin Fri, 20 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=264288&ca=Marketing Here’s a challenge: Do you know the ONE thing that separates the successful (including the obscenely successful, like Warren Buffet and Bill Gates) from the also-rans? Think you do? Perhaps then you also know that this same ONE thing makes more of a difference than pretty much anything else to ensur... Marketing David Deakin Fri, 20 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=264291&ca=Marketing In my article "The ONE Thing Your Professional Services Business MUST Have" we talked about the importance of clear, specific, time-linked goals to your professional service business. I hope that many of our readers have taken some time to develop goals for their business following the guidelines in... Marketing David Deakin Thu, 19 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=263848&ca=Marketing I love my dad: it's necessary to make that clear before I tell you this story. My dad is always wondering when I'm going to give up this lark and get a real job. That's not the worst of it - the worst is that he's not at all sure what 'this lark' is! Yes, I've told him - and told him, and told him .... Marketing David Deakin Thu, 19 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=263852&ca=Marketing Okay, so that title sounds like a load of phoo-ey, right? (And yes, phoo-ey IS a technical term we marketing gurus use!) Everybody knows that the only way to get new clients is to cold-call, or cold-mail - how else do you find prospects that you might end up doing business with? That is at least how... Marketing David Deakin Sat, 14 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=262796&ca=Marketing The current election race in the USA has given rise to a lot of comparisons between the public-speaking styles of the various candidates in either party - not that deep analysis of potential presidential candidates is anything new! Perhaps one of the most powerful sound bites of any election race wa...