http://www.isnare.com/?s=author&a=Dean+Mercado Marketing Dean Mercado Mon, 31 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=60592&ca=Marketing Let’s start out by defining exactly what ‘casual marketing’ is. In a nutshell, it’s trying a marketing tactic once, maybe twice, and when you don’t see immediate or expected results, you drop that marketing tactic and either try something else or worse yet don’t do any marketing for a while – hoping... Marketing Dean Mercado Mon, 31 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=65621&ca=Marketing So you’ve tried direct mail, advertising, you’ve got a web site, maybe you’ve even tried networking as a marketing strategy. These and many other marketing strategies are all good and if performed properly will most likely bring you favorable results. A word to the wise here though, some of them can... Marketing Dean Mercado Mon, 31 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=60598&ca=Marketing Looking for a simple way to get an edge on your competition? Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such killer marketing strategies are positioning and relationship buildi... Marketing Dean Mercado Mon, 31 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=65622&ca=Marketing As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mind awareness for myself, my business and my offerings. Now for years, I’ve known that publishing my v... Marketing Dean Mercado Sat, 08 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=58911&ca=Marketing In my mind, small talk basically consists of 3 phases: 1. The ice breaker 2. Get to know you better 3. Graceful exit So let’s go ahead and briefly touch on each phase and in turn give you some concrete takeaway strategies that you can apply immediately for each. Phase 1: The Ice Breaker So you atten... Marketing Dean Mercado Sat, 08 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=58912&ca=Marketing I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of “selling your successes”. Hmmm… “Sell your successes” – What could that mean? Simply put, when you walk the talk, talk the walk. Adjust your marke... Marketing Dean Mercado Sat, 08 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=58913&ca=Marketing Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path. Now I’ve read the studies too that state t... Marketing Dean Mercado Sat, 08 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=58914&ca=Marketing Susan B. Anthony was once quoted as saying “Failure is impossible”. And you know what? I believe she was right because regardless of the outcome of whatever action you take, in anything you do, you always gain something from taking action. On the other hand, fear of failure typically shows up as pro... Marketing Dean Mercado Thu, 05 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=26359&ca=Marketing 1. Differentiate or Die! You Must Stand Out From the Pack. Don’t become another “me too” option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price – a tough arena to play in. 2. You Are in Two Businesses... The Business of DELIVERING Your... Marketing Dean Mercado Thu, 05 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=26358&ca=Marketing The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the “Information Age”, or should we call it the “Internet Age”. The Internet is simply not a fad or a flavor of the week. It is the real deal and...