http://www.isnare.com/?s=author&a=Deborah+Henken Marketing Deborah Henken Sun, 15 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28903&ca=Marketing Many people think positioning is a one-time process. After all, it is the method of finding a way to differentiate your company in a compelling way for competitive advantage in a selected market segment. So let’s think about it. Do any of these factors change? Does competition change? Does what they... Marketing Deborah Henken Sun, 15 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28904&ca=Marketing Many companies are willing to spend huge amounts on developing a product and then want to squeeze the marketing budget. Do one email and expect results, advertise one time, do a newsletter once and wait…these do not work. You must continually touch your audience. Getting your message out is not the... Marketing Deborah Henken Sun, 15 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28906&ca=Marketing What’s a marketing professional to do? The world is filled with products, all vying for attention from your target audience. Research tells us that customers must see messages about seven times to really “see” your message. Businesses need to break through the clutter and stand out in a customer’s m... Business Management Deborah Henken Tue, 27 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=25609&ca=Business+Management So much attention is spent on the front-end of channels-- determining whether to build, buy or partner, channel selection and recruitment. In our years of channel management, the success of channels has depended just as much on the back-end--supporting the channels correctly. Too often, the channel...