http://www.isnare.com/?s=author&a=Deborah+Henken+And+Susan+Henken Business Deborah Henken And Susan Henken Mon, 16 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28911&ca=Business Sometimes pricing your products seems like an adventure into a strange new world. The process can seem too complicated for anyone but a rocket scientist to comprehend. Our goal is to bring this process back to Earth for you by explaining some pricing basics. How do you price your product now? Answer... Business Management Deborah Henken And Susan Henken Sat, 14 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28910&ca=Business+Management You're sitting at your desk, and suddenly it hits you; a breathtakingly beautiful idea for a new product, that "one and only" offering to catapult your company into instant success. You know it will work. You know everyone will want to buy it. Even your family loves the idea. You invest a good deal... Marketing Deborah Henken And Susan Henken Thu, 29 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=25607&ca=Marketing Good data is hard to find. It's so easy to get the other kind! If you feel like singin' the blues whenever you try to find reliable business information, you're not alone. A lot of other marketers are singing the same tune. Solid information is critical, the basis for making any marketing plan or de... Business Management Deborah Henken And Susan Henken Fri, 23 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=25449&ca=Business+Management “Never underestimate your competition.” Today, that old business adage holds more meaning than ever, but many companies do not take time to objectively assess their company or products and compare them to their adversaries in the marketplace. Worse yet, some companies even feel that their products h... Marketing Deborah Henken And Susan Henken Fri, 23 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=25455&ca=Marketing Marketing is a mystery to a lot of people - one of the great business intangibles. A manufacturer can easily look at a piece of capital equipment and calculate the payback on investment the equipment produces. Unfortunately, when it comes to tracking the effects of a marketing, sales or advertising... Marketing Deborah Henken And Susan Henken Thu, 15 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=24215&ca=Marketing How many times have you thought that all your business needs is a nice brochure? Nothing fancy, just something to pass out at trade shows. It would surely solve a lot of your sales problems. You may even think it shouldn't cost much. It would look great printed on the new office color printer, right... Marketing Deborah Henken And Susan Henken Thu, 15 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=24216&ca=Marketing Most people make plans for special events like a weekend away, a party or a vacation. Why, then, are many business people so uncomfortable planning for their products’ marketing? How do you get beyond thinking of a plan as a four-letter word? Writing a strategic marketing plan is critical because it...