Articles Written by Denise Belcher From Isnare.com http://www.isnare.com/?s=author&a=Denise+Belcher Pay Per Click - Does It Cost Too Much Or Does It Work? Marketing Denise Belcher Sun, 09 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=105296&ca=Marketing Pay-per-click ads on search engines can be one of the most cost-effective methods of getting leads on the Internet; it can give you instant traffic, and allow you to test your business effectiveness in real time. However, pay-per-click advertising ("PPC") is not as simple to use as the search engine...