Articles Written by Dennis Moore From Isnare.com http://www.isnare.com/?s=author&a=Dennis+Moore Character Branding - There's Room For More As The Internet Opens Up New Opportunities Marketing Dennis Moore Sat, 08 Aug 2009 00:00:00 -0700 http://www.isnare.com/?aid=395763&ca=Marketing The Pillsbury company is no doubt very fond of its adorable Poppin' Fresh doughboy mascot, so too the public. The character not only inspires feelings of affection, with that endearing little giggle and cuddly appearance, it encourages brand loyalty. We know we're safe with Pillsbury's products, we...