http://www.isnare.com/?s=author&a=Dick+Wheeler Marketing Dick Wheeler Thu, 05 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=259973&ca=Marketing To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and business producing trade show display, right? What better way to ensure that success than by selecting a trade show display company that fits your specific needs and preferences?... Business Management Dick Wheeler Thu, 05 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=260001&ca=Business+Management Trade shows are excellent venues to launch new products, new offers, and upgrades to existing product lines. Why? Because, presuming you select the correct trade shows, your target market is there, accessible, and primed to learn. Yet there is another challenge: differentiating your trade show displ... Marketing Dick Wheeler Thu, 05 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=260002&ca=Marketing According to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up. That’s an astounding piece of information, considering that lead generation is the goal for most trade show exhibits. One reason for these dismal results has to do... Marketing Dick Wheeler Thu, 05 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=260007&ca=Marketing Many businesses find that trade shows are a great way to attract decision-makers, influence purchasing decisions, provide a point of contact for new customers, get in front of key media influentials and build a positive brand image. Trade show displays represent a great platform to accomplish your g... Marketing Dick Wheeler Sat, 31 May 2008 00:00:00 +0800 http://www.isnare.com/?aid=257896&ca=Marketing Clients often ask how to control costs associated with their trade show displays without diluting their exhibit impact. Here are several suggestions to help keep trade show display expenditures in line: Consider Trade Show Display Rental Rather Than Buying It does not make economic sense to rent tra... Marketing Dick Wheeler Sat, 31 May 2008 00:00:00 +0800 http://www.isnare.com/?aid=257905&ca=Marketing Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that’s not too hard to understand – just entering a trade show hall or convention center is an assault on the senses from all of the exhibitors vying for the atte... Marketing Dick Wheeler Sat, 31 May 2008 00:00:00 +0800 http://www.isnare.com/?aid=257914&ca=Marketing You’ve made the decision to exhibit at trade shows as part of your marketing and sales initiatives. For most companies, exhibiting at trade shows represents a significant commitment: budget, resources and reputation are all on the line. A lot is at stake. Now it’s time to select the trade show venue... Marketing Dick Wheeler Sat, 31 May 2008 00:00:00 +0800 http://www.isnare.com/?aid=257917&ca=Marketing Trade shows can make a significant difference to your company’s success if you spend the time up front to plan for that success. Developing goals and objectives that are commonly understood and agreed upon by your internal stakeholders goes a long way toward building a framework for successful trade... Marketing Dick Wheeler Sat, 31 May 2008 00:00:00 +0800 http://www.isnare.com/?aid=257923&ca=Marketing One of the keys to successful trade shows is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. Making the most of trade shows means that it is crucial to have a knowle... Marketing Dick Wheeler Wed, 23 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=246341&ca=Marketing Your company’s presence at industry trade shows is critical to stay competitive in a global marketplace. Properly managed trade show displays can be one of your most effective and powerful sales tools. Here are some pointers to consider as you approach the challenge of maximizing your trade show sel...