http://www.isnare.com/?s=author&a=Doren+Aldana Real Estate Doren Aldana Tue, 29 May 2007 00:00:00 -0700 http://www.isnare.com/?aid=155053&ca=Real+Estate Offering free giveaways to mortgage prospects and clients is a powerful business building strategy that can result in a flood of new and repeat mortgage clients. It may seem counterintuitive to give away your services to build your business; however, people can’t resist the lure of receiving somethi... Marketing Doren Aldana Tue, 08 May 2007 00:00:00 -0700 http://www.isnare.com/?aid=144412&ca=Marketing If you market to everyone, “your client will be no one." This is an old saying that is as true today as it was whenit was first spoken. Mortgage professionals waste an immense amount of their marketing dollars on ineffective advertising that blasts their general message to the entire marketplace. Th... Marketing Doren Aldana Tue, 08 May 2007 00:00:00 -0700 http://www.isnare.com/?aid=149469&ca=Marketing In my consulting experience working with hundreds of mortgage professionals, I have noticed a similar attribute that is common to most independent mortgage brokers. Most are “doers”, not “planners.” In reality, being a doer is perhaps the ultimate mark of a successful person. It’s what makes entrepr... Real Estate Doren Aldana Sun, 22 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=144257&ca=Real+Estate The top 5 preventable mistakes mortgage originators make are the 5 biggest reasons why realtors resist referring you to their clients. They are the reason why some realtors will just wash their hands clean and say "Forget it! I'll just leave the financing up to my clients." Find out what these top 5... Real Estate Doren Aldana Sun, 22 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=144410&ca=Real+Estate Little things make a big difference. That’s true in marriage, parenting, and in marketing yourself as a mortgage professional. Too often as entrepreneurs we get caught up in the "thick" of "thin things" and we lose touch with what really drives success in our business. In the little time we have tog...