http://www.isnare.com/?s=author&a=Drew+Durning Marketing Drew Durning Tue, 31 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=88329&ca=Marketing Probably the hardest task that every senior marketing manager regularly faces is planning to maximize budget efficiency. Nowhere is this more challenging than when deciding on where to spend the marketing communications budget. The exponential growth of new media covers every aspect of life from the...