http://www.isnare.com/?s=author&a=Elizabeth+Fletcher+Brown Marketing Elizabeth Fletcher Brown Tue, 29 Apr 2008 00:00:00 -0700 http://www.isnare.com/?aid=145473&ca=Marketing Marketing is actually very simple. It involves telling people what you do….over and over and over. The key to successfully marketing your massage therapy business is consistency. So, first, let’s take a look at the difference between marketing a service and marketing a product. Products are tangible... Business Elizabeth Fletcher Brown Fri, 01 Feb 2008 00:00:00 -0800 http://www.isnare.com/?aid=146729&ca=Business As a licensed massage therapist and business coach I am often approached by other therapists who are currently employed in a spa, a clinic, or possibly a chiropractor’s office, and would like to transition into going into business for themselves. I, of course, am passionate about having your own bus... Business Elizabeth Fletcher Brown Fri, 07 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=148522&ca=Business Don’t you find that there are so many decisions you need to make each and every day regarding the direction of your massage practice? Especially if you are a solo-preneur or own your own massage business. As a business owner myself I know at times it can seem overwhelming, wearing all the hats of ma... Business Elizabeth Fletcher Brown Thu, 22 Nov 2007 00:00:00 -0800 http://www.isnare.com/?aid=147768&ca=Business One of the biggest mistakes massage therapists make in trying to grow their massage business is that they are mostly doing it the same way as every other therapist. The problem with that is, it then makes their services indistinguishable from every other practitioner in town, and they have thus crea...