http://www.isnare.com/?s=author&a=Ellen+M.+McCarty Marketing Ellen M. McCarty Mon, 30 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=267951&ca=Marketing Helping your clients to have successful trade shows can be as easy as 1-2-3. With the variety of goods available in the promotional industry being an informed distributor with a simple plan can really pay off. We suggest viewing the Trade Show in three parts and call them the Before, During and Afte... Marketing Ellen M. McCarty Mon, 30 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=267955&ca=Marketing In 2004, more than 14.2 billion dollars was spent on cable TV advertising. In that same year, corporations spent close to 17 billion dollars on promotional items, according to the Advertising Specialty Institution (ASI). But does spending precious marketing dollars on promotional items really pay of...