http://www.isnare.com/?s=author&a=Emma+Samule Writing Emma Samule Thu, 13 Jul 2006 00:00:00 +0800 http://www.isnare.com/?aid=66786&ca=Writing 1 Review your copywriting. Do it over and over. Six or seven times or more. 2 Do not use long Latin words like “information” - use short Anglo-Saxon words like “facts”. These words have more punch. 3 Avoid being clever and cryptic. Sometimes I see ads that take me weeks to work out what they mean. W...