http://www.isnare.com/?s=author&a=Eric+Louviere Marketing Eric Louviere Thu, 11 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=110837&ca=Marketing Other than having a starving crowd that is rabid to buy your products, it is quite important to have compelling sales copy. You see, copywriters live, breath and sleep this stuff. Writing copy is what they do. Unless you are a master copywriter yourself, it is critical that you outsource this task t... Marketing Eric Louviere Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=68562&ca=Marketing I had the discussion today in my mentoring program of what’s better “a long sales letter” or a “short sales letter”… Although many people hate long sales letters, it still is the best way to get better results. A longer sales letter has a higher perceived value. When visitors show up at your site an...