Articles Written by Eric Lynch From Isnare.com http://www.isnare.com/?s=author&a=Eric+Lynch How To Market To Technology Innovators, Part 1 Business Eric Lynch Fri, 20 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=168773&ca=Business If there's one marketing model every high-tech marketing manager should know, it's the Technology Adoption Life Cycle (TALC). The TALC is the paradigm that describes their prospects’ mindsets your sales staff is likely to encounter as they market your products and services. And it all begins with th... The Copywriter's Secret Weapon Against Readers' Fear Business Eric Lynch Fri, 06 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=165212&ca=Business If you’re a good B2B copywriter, you probably do your homework before accepting any new copywriting assignment. You research your prospect. You research your product, and even your competitor’s products. And you know your product can greatly improve your prospect’s bottom line. No questions asked. S... What You Must Account For When Writing Emotional B2B Sales Copy Business Eric Lynch Fri, 29 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=163627&ca=Business Emotions. We all have them. And as marketers we’re all taught that you have to appeal to your prospect’s emotions in order to get your most-wanted response. When you’re selling B2C products like health supplements and consumer newsletters, this is absolutely the true. But in the B2B world, it’s not... Career Changes Can Be Emotionally Trying Business Eric Lynch Thu, 28 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=163629&ca=Business Ever feel like you’ve hurt your chances of getting a job interview because you’ve changed careers in the past? Multiple career changes used to raise some real big red flags to prospective employers. But nowadays, it’s completely normal to have more than one career change. Interestingly enough, most... How Much Technical Jargon Should You Write In A Software Promotion? Just Enough To Do This… Marketing Eric Lynch Thu, 21 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=161531&ca=Marketing When writing copy for high tech products like high-end computer software, you have to keep your goal in mind at all times. That goal is almost always lead generation. You want to give your reader just enough of a taste of your product so that he’ll take the initiative to ask for more information. Th...