http://www.isnare.com/?s=author&a=Eric+Young Marketing Eric Young Wed, 15 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=39493&ca=Marketing One of the most popular forms of direct marketing is the use of postcards to reach your target audience. Postcard postage is much cheaper than standard first class postage and the postcards themselves are relatively inexpensive to produce. However, if your direct mail campaign is not properly planne... Marketing Eric Young Sun, 22 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=29596&ca=Marketing In a culture that so often promotes immediate gratification it sometimes goes unrealized that there are beneficial, cost effective alternatives to instant results. This fact also undoubtedly applies to the world of marketing and advertising. A perfect example of how the virtue of patience can pay of... Marketing Eric Young Tue, 20 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=24898&ca=Marketing Human perception is a fascinating phenomenon and fortunately for small business owners marketing experts have tapped into this phenomenon for our benefit. This article will illustrate the chain of logic that a prospective customer follows when reacting to your advertising efforts and why brochures a...