http://www.isnare.com/?s=author&a=Erik+Harbison Internet Erik Harbison Sat, 14 Oct 2006 00:00:00 +0800 http://www.isnare.com/?aid=93063&ca=Internet IT IS A CRITICAL COMPONENT of the day-to-day tasks that occur behind the scenes of any paid search marketing campaign. It's commonly experienced by those on the frontlines. It is a necessary evil. It is something that does not need to be so complex and cumbersome--but often is. Simply put, it is cus...