http://www.isnare.com/?s=author&a=Eve+B.+Rose Writing Eve B. Rose Tue, 01 Apr 2008 00:00:00 -0700 http://www.isnare.com/?aid=221175&ca=Writing White papers are an excellent way to showcase your company’s abilities and to prove to prospective clients that you can solve their problems. These documents – first used by governments to argue for policy decisions – are natural vehicles for businesses who want to foster trust and introduce themsel... Writing Eve B. Rose Fri, 04 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=146724&ca=Writing The answer better be “GREAT!” If not, you have a serious marketing problem. Opportunities abound for financial advisors who are willing to be aggressive, provide leadership, and earn trust. It is critical to make certain that people know about YOU. How do you separate yourself from the crowded playi... Marketing Eve B. Rose Fri, 04 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=178574&ca=Marketing “Can a marketing brochure bring in business?” That’s one of the first questions I’m asked when I talk to corporations and business owners about their promotional efforts. The answer, of course, is: “Yes and no.” No, because a brochure cannot represent your firm the way you or your sales force can. A... Finances Eve B. Rose Fri, 04 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=206936&ca=Finances The chicken or egg – which came first? That old saw (paraphrased, of course) applies equally well to investment management consultants. Which comes first? The clients or the practice? Your immediate reflex may be to say . . . the clients. And of course, if you don’t have clients, you don’t have a pr...