http://www.isnare.com/?s=author&a=Frank+Tocco Marketing Frank Tocco Thu, 10 Jul 2008 00:00:00 +0800 http://www.isnare.com/?aid=143354&ca=Marketing Here’s something that folks may not be aware of. There are millions of people on-line, but a lot of those people are on-line while they are at their job and they’re listening to the radio shows while they’re working or goofing off. This is the secret that a lot of people don’t realize - There are mi... Writing Frank Tocco Thu, 31 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=143367&ca=Writing Following are 22 rules you can use to write headlines that will reach out and force the prospect to read your advertisement: 1. Your headline must offer something that your target market wants very badly. 2. Your headline must include something of self-interest to the reader. 3. If your product is n...