http://www.isnare.com/?s=author&a=Gail+Watson Marketing Gail Watson Sun, 16 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=184577&ca=Marketing How to Form a Successful Communication Strategy: Take the time to write out the strategy, do enough customer research to know what current and possible future customers want, and send well-formed campaign invitations, newsletters, and announcements. Make sure it tells potential clients about your bu... Marketing Gail Watson Sun, 16 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=184581&ca=Marketing An overwhelming amount of customers, 70% in fact, will take their business elsewhere if they feel that you don’t care about them and their needs. Email will help you start and maintain relationships with customers with little expense or effort. These relationships have numerous benefits such as givi...