http://www.isnare.com/?s=author&a=Gayle+Wiegand Marketing Gayle Wiegand Fri, 01 Dec 2006 00:00:00 +0800 http://www.isnare.com/?aid=96942&ca=Marketing I’ve been a “marcom” professional for more years than I care to admit. And to this day, when asked what I do for a living, marcom elicits a quizzical look, or a hmmmm, or simply the next question in the series, “what’s that.” Say you are a crisis manager, teacher or even a publicist, and the questio... Business Gayle Wiegand Wed, 29 Nov 2006 00:00:00 +0800 http://www.isnare.com/?aid=99723&ca=Business ‘Tis the season to begin gift shopping once again. But, rather than battle crowds, weather and fatigue, we have the greatest invention of our generation—online shopping! I love online shopping. I love the convenience of sitting in my robe, with a snack and drink close by, the TV on or a CD playing,... Marketing Gayle Wiegand Wed, 29 Nov 2006 00:00:00 +0800 http://www.isnare.com/?aid=104876&ca=Marketing Marketing Communications in the U.S. is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of color. The designation “community of color” may be applied to a w... Internet Gayle Wiegand Wed, 29 Nov 2006 00:00:00 +0800 http://www.isnare.com/?aid=104885&ca=Internet Shopping the Online Deals! Shopping online offers many positives: convenience – you shop in the comfort of your own home at any time of the day or night you choose; selection- thousands of stores at your fingertips; security- contrary to what many believe, online transactions with secure sites can b...