http://www.isnare.com/?s=author&a=Gene+Adelson Business Management Gene Adelson Sat, 08 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=315433&ca=Business+Management If you are the VP of Marketing, the Director of Marketing, or the marketing manager for a large franchise organization, let me just say that I know your pain. From my experience working with franchisor organizations, the biggest potential source of pain for internal marketing gurus like you also hap... Marketing Gene Adelson Wed, 22 Oct 2008 00:00:00 +0800 http://www.isnare.com/?aid=308589&ca=Marketing For most dentists, developing a marketing plan is one of those tasks they continually keep on the back burner. Most dentists are concerned they do not have a large enough marketing budget or are concerned that they lack the required marketing knowledge to create a solid plan. The typical result of s... Business Gene Adelson Sun, 05 Oct 2008 00:00:00 +0800 http://www.isnare.com/?aid=302812&ca=Business Spending precious advertising dollars on a mass advertising campaign to promote one’s neighborhood business is too risky a prospect for most business owners. Many owners just do not have the budget for a large ad campaign. Moreover, most do not even have the faintest idea where to start in setting u... Marketing Gene Adelson Sun, 05 Oct 2008 00:00:00 +0800 http://www.isnare.com/?aid=302814&ca=Marketing Hair and beauty salon owners who want to grow their businesses know that having a strong business plan is a first step toward their goals. And, any good business plan incorporates a marketing and advertising strategy that is specifically designed to attract new customers. Here are 5 tips for attract... Business Gene Adelson Wed, 16 Jul 2008 00:00:00 +0800 http://www.isnare.com/?aid=273093&ca=Business If you are an internal or external small business consultant for a franchise organization, you are constantly looking for ways to help your clients improve their marketing efforts in order to increase revenues. The value of marketing efforts for franchises should be measured by both their cost-effec... Marketing Gene Adelson Tue, 25 Mar 2008 00:00:00 +0800 http://www.isnare.com/?aid=236968&ca=Marketing If you are like most franchisors, you continually face the same challenge: how to grow your business in a competitive marketplace. The primary leverage points franchisors have to grow their companies are twofold: add more franchisees to their networks and ensure the ongoing success of those franchis...