http://www.isnare.com/?s=author&a=George+Hopkin Internet George Hopkin Wed, 09 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=18490&ca=Internet Microsoft stands accused of usurping an emerging web application, and information professionals are advised to sit up and take notice. Not so much of the non-story itself, but the underlying trends which spell fundamental change to their industry. To put things in perspective, here’s a tech flashba... Marketing George Hopkin Mon, 04 Apr 2005 00:00:00 +0800 http://www.isnare.com/?aid=1712&ca=Marketing Smaller companies don’t always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn’t mean they aren’t a ready source of news. The problem is it’s often dull news which is ignored by all except the industry press and quite rightly s...