http://www.isnare.com/?s=author&a=George+Meszaros Marketing George Meszaros Wed, 18 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=695503&ca=Marketing 50% of all businesses fail within the first few years of their existence, a common source of failure is their lack of effective marketing. If your marketing materials fail to grab attention, success will become less achievable than it has to be. Your company logo is not just another image. It is you... Marketing George Meszaros Sun, 01 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=678135&ca=Marketing Marketing plans are extremely important for both organizing the internal activity of an organization and for representing it in front of external representatives such as investors. Marketing plans can facilitate the understanding of a company’s approach of the market, customers, and competitors. The... Marketing George Meszaros Sun, 01 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=678140&ca=Marketing Good marketing is like good gift wrapping. While it does not change the quality of the products and services you are providing, it highly impacts the overall impression of the person receiving them and increases the probability of maintaining your relationship in good terms, which in the world of bu... Marketing George Meszaros Sun, 01 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=678141&ca=Marketing While there is a long tradition of Harley Davidson fans tattooing their favorite brand’s logo, more recent popular brand tattoos include names such as Nike, Coca-Cola, and even Disney. For years, it was believed that Harley Davidson’s popularity as a brand tattoo comes from its target market coincid... Marketing George Meszaros Sun, 01 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=678143&ca=Marketing Even though a book should not be judged by its cover, your website is in many cases your first introduction to your customers, and when selling products or services online, it can also be the only contact they will ever have with your company. Your website is a key factor based on which consumers ca... Marketing George Meszaros Sun, 01 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=678149&ca=Marketing ‘Google’ is now a word in dictionaries and Yellow Pages can be accessed on the Internet. In this context, no matter if you are a business conducting all your operations online or a company that sells its products through its own store, you still want to have a good online presence so that you introd... Marketing George Meszaros Fri, 30 Dec 2011 00:00:00 +0800 http://www.isnare.com/?aid=675042&ca=Marketing Good business marketing is like the global positioning system (GPS). Any organization operating in the world of business-to-business (B2B) transactions experiences the increased pressure in securing sales in B2B commerce as compared to securing sales in business-to-consumer (B2C) commerce. Navigatin... Marketing George Meszaros Fri, 30 Dec 2011 00:00:00 +0800 http://www.isnare.com/?aid=675043&ca=Marketing Designing logos, promotional materials such as brochures or letters, and even designing the website for a company are important in improving a company’s sales but what a company actually needs in order to boost its sales is to develop a corporate identity that will differentiate it from its competit... Marketing George Meszaros Fri, 30 Dec 2011 00:00:00 +0800 http://www.isnare.com/?aid=675044&ca=Marketing “To be or not to be” is NOT the question anymore. There was a time when being online meant a lot. It was the time when few brave companies started to provide the products and services not only in physical stores but also through e-commerce. That time is over and what matters nowadays is not mere onl... Marketing George Meszaros Fri, 30 Dec 2011 00:00:00 +0800 http://www.isnare.com/?aid=675047&ca=Marketing While marketing industry is often labeled as glamorous, marketing people always expected to be creative, and marketing companies’ role usually reduced to that of advertising companies, it is becoming more and more apparent that marketing providers outgrow these stereotypes - that their activity reli...