http://www.isnare.com/?s=author&a=Glenn+Murray Career Glenn Murray Tue, 09 May 2006 00:00:00 -0700 http://www.isnare.com/?aid=51715&ca=Career I recently advertised for freelance copywriters to work for my copywriting business and received some 200 applications. I've done quite a bit of recruiting in the past, so, from the outset, I knew exactly what sort of expertise I was after. I also knew I'd be inundated with applications, and that th... Internet Glenn Murray Sat, 04 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=38095&ca=Internet Already a very popular method of achieving a high search engine ranking, article PR (aka article submission) has now entered the mainstream. As such, its popularity is increasing at a dramatic rate. While this is great for SEO copywriters like myself, there are some side-effects that need to be addr... Internet Glenn Murray Sat, 11 Feb 2006 00:00:00 -0800 http://www.isnare.com/?aid=33974&ca=Internet Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the world's leading maker of personal computers, has announced that it is testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Des... Internet Glenn Murray Thu, 15 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=23078&ca=Internet The Center for the Digital Future today released its results for the fifth year of their project, "Surveying the Digital Future" - http://www.digitalcenter.org/pdf/Center-for-the-Digital-Future-2005-Highlights.pdf . And what interesting results they are! More people are using the Internet for more t... Internet Glenn Murray Tue, 15 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=17912&ca=Internet I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania. Ian was concerned about the effect of a variety of issues including indexing and link dampening, and was desperate for help. Unfortunately, he had read some fairly misleading article... Internet Glenn Murray Tue, 15 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=17915&ca=Internet As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just around the corner. If a top ten ranking for your prim... Internet Glenn Murray Tue, 15 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=17916&ca=Internet Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changin... Writing Glenn Murray Sun, 06 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=17913&ca=Writing I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight. Q: What does a co... Internet Glenn Murray Sun, 06 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=17914&ca=Internet If there's one thing that Google loves, it's content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it for you, but that takes a lot of money. If onl... Internet Glenn Murray Sat, 15 Oct 2005 00:00:00 -0700 http://www.isnare.com/?aid=2381&ca=Internet So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequent...