http://www.isnare.com/?s=author&a=Grant+Pasay Writing Grant Pasay Thu, 22 Jun 2006 00:00:00 -0700 http://www.isnare.com/?aid=59576&ca=Writing "Grant Pasay is a Vancouver copywriter whose satisfied clients value his good, fast and affordable work." That's my message. But I can guarantee you it's unlikely to get heard unless I write my website content with Search Engine Optimization (SEO) in mind. The same is true for your message. WHAT'S S... Writing Grant Pasay Thu, 22 Jun 2006 00:00:00 -0700 http://www.isnare.com/?aid=61082&ca=Writing Copywriters and designers are different animals. That's why I asked some designers I know how us writers can be designer-friendly copywriters. Here's what they came up with. THE MAIN DIFFERENCE "I think the main difference between copywriters and designers is that writers feel the need to cover a su... Advice Grant Pasay Thu, 25 May 2006 00:00:00 -0700 http://www.isnare.com/?aid=53249&ca=Advice There's an old saying that writing is rewriting. It's true. Nobody gets it perfect the first time round. But how do you deal with tracking all the copy revisions that go along with rewriting? The "Track Changes" feature! WHY TRACK COPY REVISIONS? Picture this. Your boss asks you to write up a little... Advice Grant Pasay Thu, 25 May 2006 00:00:00 -0700 http://www.isnare.com/?aid=55723&ca=Advice May 23, 2006 I'm guessing you're interested in copywriting, but don't consider yourself a copywriter. If I'm correct, don't go thinking I'm psychic. I simply used my article title (which acts like a headline) to select an audience of non-copywriters interested in copywriting. You can use headlines t... Writing Grant Pasay Sun, 23 Apr 2006 00:00:00 -0700 http://www.isnare.com/?aid=45946&ca=Writing Specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. Sound too good to be true? Just listen to what other copywriters are saying. MAKE YOURSELF INCOMPARABLE AND AVOID THE 'MUSHY MIDDLE' Here's so... Writing Grant Pasay Sun, 23 Apr 2006 00:00:00 -0700 http://www.isnare.com/?aid=45947&ca=Writing In Part 1 of 3, we saw how specializing as a copywriter can mean setting yourself apart from the competition and increasing your business. In part 2 of 3, we pick up where we left off by exploring how specializing as a copywriter can shape your business to suit you best by increasing your pay and at... Writing Grant Pasay Sun, 23 Apr 2006 00:00:00 -0700 http://www.isnare.com/?aid=45995&ca=Writing In Parts 1 and 2 of 3, we explored how specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. In part 3 of 3, we examine different ways you can specialize as a copywriter. THREE DIFFERENT WAYS TO S... Writing Grant Pasay Sun, 05 Feb 2006 00:00:00 -0800 http://www.isnare.com/?aid=32885&ca=Writing "Clients today are looking for total solutions, not just writing services. Writers should focus, not just on being providers of services, but rather 'problem-solvers.' That means forging alliances with other creative professionals, mainly graphic designers, so you can offer turnkey project services... Internet Grant Pasay Wed, 07 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=21482&ca=Internet Ever tie a string between two tin cans to make a “phone” when you were a kid? Whatever you say into one can comes out the other can with only that little string connecting the two. That’s what FTP is like. FTP stands for File Transfer Protocol, which is a fancy way of saying it’s a can-and-string ph... Internet Grant Pasay Wed, 07 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=21695&ca=Internet Ever tell a librarian you want to find out about the Bermuda Triangle? Or maybe planting perennial bulbs? Or raising pit bulls? It probably didn’t matter what you were interested in, the librarian could point you in the right direction. Yet that’s all she did, point you in the right direction. She d...