http://www.isnare.com/?s=author&a=Hamilton+Wallace Business Hamilton Wallace Tue, 20 Sep 2011 00:00:00 -0700 http://www.isnare.com/?aid=583701&ca=Business But hey, don't customers choose us? Well, the answer is yes and no (spoken like a true consultant!). Yes, they choose us in terms of if and when they buy. No, we choose them in terms of how we approach our marketing. So, choose wisely. We choose our customers by the price we charge, our message, how... Marketing Hamilton Wallace Sun, 11 Sep 2011 00:00:00 -0700 http://www.isnare.com/?aid=575632&ca=Marketing Remember when. . . You’d thumb through each trade publication you advertised in to see how many of your competitors were there? Or you’d do your best to have your mailing hit on a Tuesday or Thursday because those were the lightest mail days? Good was enough when you were only competing against a si... Advice Hamilton Wallace Mon, 18 Jan 2010 00:00:00 -0800 http://www.isnare.com/?aid=472123&ca=Advice Right now, people want to know how what you sell can save them money. Your marketing message needs to demonstrate this head-on. Period. I don't mean price. I mean saving money. I mean creating value that far exceeds the price of what you sell. Cisco introduced Telepresence about a year ago: meeting... Advice Hamilton Wallace Thu, 14 Jan 2010 00:00:00 -0800 http://www.isnare.com/?aid=470188&ca=Advice Our job as marketers is to grow sales. Regardless of the environment we face. The choices we make either work or they don’t. Two thousand nine has been a challenge for many of us. Here are seven marketing sins I’ve seen small business owners commit in their attempts to improve sales in a tough econo... Marketing Hamilton Wallace Mon, 21 Dec 2009 00:00:00 -0800 http://www.isnare.com/?aid=460215&ca=Marketing You make dozens of choices as a marketer on every campaign. All pulled by the natural tension between truth and manipulation. How innovative should we call our newest feature? How easy should we make our new user interface seem? And so on and so on. Fundamentally, how big should our promises be? The... Opinions Hamilton Wallace Sun, 22 Nov 2009 00:00:00 -0800 http://www.isnare.com/?aid=444102&ca=Opinions For most businesses the economy, well, stinks. But that’s not all bad. Certainly not for small business marketing consultants. :) In fact, there are three good things that normally accompany slowdowns: it shows us our weaknesses and forces us to get better; it gives us the time to fix things; and it... Business Management Hamilton Wallace Sun, 22 Nov 2009 00:00:00 -0800 http://www.isnare.com/?aid=444103&ca=Business+Management In 1993 Peter Steiner created a cartoon that quickly became an icon for our understanding of the internet back then. Remember the two dogs sitting at a computer, with one saying to the other "On the internet, nobody knows you're a dog!" As a small business marketing consultant then, I was reminding... Advice Hamilton Wallace Thu, 23 Apr 2009 00:00:00 -0700 http://www.isnare.com/?aid=372855&ca=Advice You'll have to excuse me if I don't get too excited about "these economic times." As a small business marketing consultant I'm called into companies experiencing bad times more often than good. Here are five strategies I've used to pull clients out of a downward trend in sales. I've done my best to... Marketing Hamilton Wallace Sat, 21 Mar 2009 00:00:00 -0700 http://www.isnare.com/?aid=360980&ca=Marketing Sometimes the most profound “new” marketing strategies strike you at first as not new at all. “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business. Enter setting expectations. Or more accurately, setting the right expectations. Or even more accurately, NOT... Marketing Hamilton Wallace Tue, 20 Jan 2009 00:00:00 -0800 http://www.isnare.com/?aid=339288&ca=Marketing The backdrop for your marketing in 2009 is what happened in 2008. I have an interesting perspective as a marketing consultant who works with small businesses. My clients compete in a diverse group of industries, from software and law to construction and technology. Some are feeling the full force of...